Government needs to place more value on creative industry – Hammer

Renowned Ghanaian music producer, Hammer of the Last 2, has expressed the need for the government to prioritize the creative industry, as it does the mining industry.

Last Saturday, he spoke to George Quaye, host of Joy FM‘s Showbiz A-Z show, about the need for government to place greater emphasis on the creative industry.

“Government is not putting value on the creative arts yet. You see if government really understands the potential of the creative arts they would treat it like the mining industry”, he said.

According to Hammer, the government prioritizes the mining industry over the creative industry, however the latter is equally highly lucrative. He explained that, “the mining industry, their money be fiscal … so they put more prominence on that industry forgetting that the creative arts industry is as lucrative as the mining industry”.

Over the years, stakeholders in the creative industry have lamented the little attention given to the sector, arguing that they’re usually looked down upon. Hammer, formally known as Edward Nana Poku Osei, is the latest to add his voice to the call for help and attention for the creative arts industry.

Hammer of The Last 2, is an ace music producer and the CEO of The Last Two Music Group. He is known for grooming some of Ghana’s top Hip Hop and Hiplife artists, including Obrafour, Tinny, Kwaw Kese, Sarkodie, Edem, among others. In recent years, he has been in the news for venturing into entrepreneurship and finding success in that field.