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How Saudi Arabia Mercilessly Beats Its Tourism Ambassador

How Saudi Arabia Mercilessly Beats Its Tourism Ambassador

Saudi Arabia, a powerful nation on the Arabian Peninsula, has a well-known complex administration and has long been one of the least open cultures in the world. Even Saudi Arabia’s smaller Gulf Arab neighbors, who are divided from the Kingdom by their history as British protectorates but who share ethnic, religious, and other ties with it, look upon it with a mixture of jealousy, dread, and perplexity. After all, the only non-Western nation to successfully prevent the entry of Euro-American missionaries and military is Saudi Arabia. The only traditional form of government to have endured colonialism in tact and according to its own rules is the Saudi monarchy.


The historically triangular Arab East now has a fourth corner in Riyadh because to its oil wealth and the global impact it has brought.


The practice of any other religion outside Islam is prohibited by Saudi law and custom. Universities in Saudi Arabia don’t teach the Hellenistic philosophical traditions, which at their height were at the heart of Islamic civilisation.


The Kingdom of Saudi Arabia has been able to manage a three-decade-long program of transformation that is unparalleled in scope, pace, frequency, and broadness thanks to the 1938 explorations of extremely large oil deposits in Saudi Arabia’s Eastern Province, the fast expansion in the world’s energy consumption, and enormous royalties from oil exports.


Without a doubt, Saudi Arabia plays a significant role in the current global economy due to its excellent growth rates as well as its dominant position in the oil markets.


Saudi Arabia, a land full of spiritual glamor and religious uniqueness for the Islamic religion, has gotten the world talking about them not because they are rich or religious, but because they defeated their tourism ambassadors’ strong and mighty national team mercilessly at the World Cup. 

On November 22, 2022, between the hours of 10 a.m. and 12 p.m., Saudi Arabia faced off against the Argentina national team as underdogs. The odds were stacked against them. However, they played their hearts out and defeated Argentina 1-0 with a resilient attitude.

Their defeat was a shock to the world of sports and World Cup history. Unfortunately for Messi and his boys, it was a bad dream for them.

The kingdom has once again continued to use sports to beautify its public image around the world.



On May 9, 2022, Leonell Mession was formally appointed by the Saudi government to serve as their tourism ambassador for an undisclosed fee.

Messi headed to Jeddah to film the official video for the sponsorship arrangement and to receive endorsements. The Argentinian was announced as the newest travel ambassador for Saudi Arabia while he was at the Red Sea port city of Jeddah.


“This is not his first visit to the kingdom and it will not be the last,” said Ahmed al-Khateeb, the kingdom’s minister of tourism, in a tweet with images of Messi being welcomed at King Abdulaziz International Airport.


Following David Beckham’s $200 million contract to serve as Qatar’s cultural ambassador in advance of the 2022 World Cup, Saudi Arabia has partnered with Messi. The English football icon will promote the nation’s tourism and culture as part of the 10-year agreement, which started in 2021.


The newfound alliance between Saudi Arabia and Messi, one of the most well-known athletes in the world, is undoubtedly one of its most important accomplishments as it seeks to increase its influence in the sports and entertainment industries. The Argentine, who has 326 million Instagram followers, will keep using his platform to advocate for Saudi Arabia, which will benefit tourism.


“It is a distinguished and unique step for Messi to become an ambassador for Saudi tourism due to the influence the player has, which will reflect positively on Jeddah’s position as a tourist destination,” Sami Al Jaber, a retired Saudi football player regarded as one of the greatest strikers in the nation’s history, wrote on Twitter


The Saudis have projected their country very well to the rest of the world through their performances, and we hope that our noble black soldiers will do the same for us. Ghana would have been the tourism hub for many major events and celebrities if we had beaten Portugal by now. We have the potential to use football to boost tourism with our black stars.

Source/gupsconect/ Nyarkoa-Abronoma

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